Hosting events is the most powerful tool for companies to increase their visibility and deliver messages to target audiences. It helps the brand to gain recognition, build relationships, generate leads, and revenues. Organizing an event comes with various perks. The organizers and event planners work out on the event strategy before carrying it out to achieve desirable results. The objective of organizing hybrid events varies from company to company. Live in-person events have gained popularity over the past decade and have their own impact.
With the change in dynamics, virtual events and hybrid events have gained its pace and became immensely popular. Even though virtual and hybrid events have been prevalent for a long time, a sudden spike has been witnessed in 2020. It has broken the barrier of geographical constraints and various other limitations associated with physical events.
Well, you must have come across the terms, hybrid events, and virtual events in the past few months. Hosting virtual events have become common practice today. Whether you are planning to host a virtual meeting with remote team members or a virtual conference with a global audience or you simply want to move your music concert online, virtual has become the new trend.
But a large percentage of the audience consider virtual and hybrid events as the same. Hybrid and virtual events are hosted on an interactive 3d virtual event platform and offer the same set of benefits. But, there is a difference between both the formats of the event.
In this article, we have shared a brief description of what are virtual events and what are hybrid events and what differentiates them. To have a detailed insight read on:
What are virtual events?
An online event that is organized on a virtual event platform is known as a virtual event. It involves a gathering of people over the internet instead of meeting in a physical location. An interactive virtual event platform enables attendees to attend an event from their remote locations and interact in real-time.
The engaging tools offered by the platform keep the audience hooked while delivering immersive event experiences. Today, hosting virtual events has become an integral part of every industry. Right from hosting recurring meetings, conferences, trade shows, exhibitions, etc. virtual events serves all. A 3d virtual event platform enables organizers to set up virtual booths for a job, career, or trade fair. It helps in delivering the same value of booths organized during in-person events.
Recently, virtual event marketing has become a crucial part of the event industry to keep the business running in a global crisis. The number of virtual event companies is rising at a rapid speed to serve the best virtual event solutions as per business needs.
Virtual events come with major merits when compared to in-person events. It has become the first choice of a choice of marketers today as it results in a considerable reduction in expenses. Apart from it, it helps the event reach a wide spectrum of the audience without any geographical constraint. People living in any corner of the world can attend the event from the comfort of their own space. However, it ultimately results in increased attendance, participation, better lead generation, ROI, and revenues.
Hosting a virtual event is an eco-friendly alternative that helps you reach a global audience. It helps you to quickly deliver your message to millions at a single click. Face-to-face interactions hold their own worth, but virtual events have closely replicated the same. Go virtual has become the latest trend!
What are hybrid events?
A hybrid event is a mix of both live in-person events and virtual events. It is organized in a physical location with a virtual component. The hybrid event converges the physical event elements with virtual event features. It allows attendees from around the world who cannot travel to a location to attend an ongoing physical event virtually. Hybrid events bring in-person attendees and virtual attendees in the same frame thus enabling them to interact in real-time.
Many attendees who are interested in attending an event miss it due to various constraints like traveling or space limitations. Hybrid events hosted on an interactive hybrid event platform that offers brilliant and engaging hybrid event solutions serve all.
Hybrid event formats deliver physical and virtual event experiences simultaneously. It enables attendees to connect and network without any constraints. This event format clubs the power of digitalization with face-to-face interactions.
Hybrid events make it possible for attendees to attend seminars, conferences, meetings in a physical as well as online. These types of events club the benefits of both live in-person as well as virtual events. Hybrid events offer endless possibilities by bringing the advantages of both the event format.
Apart from increasing reach, participation, engagements, generating greater ROI, hybrid events are flexible than any other event format. Its flexibility has captured the eyeballs of digital marketers and event planners and has become the preferred choice for hosting events. It helps in reducing the costs and carbon footprints considerably.
Today, hybrid and virtual events both are leveraging and have become the first choice of marketers. Both serve ample amounts of merits over in-person events that help in making any event successful. Selecting the format to host any event entirely depends on your business needs. Consider the pros and cons of each and make your decision to deliver immersive event experiences to the audience globally!