These days, marketers are required to be at a million places at the same time. No matter if we’re going through our data or improving our social presence or putting our next post after assessing through the best grammar checker, depending on the correct tools for digital marketing translates into saving time, money, and effort.
Through this article, we will be putting together a catalogue of tools valuable for marketers of all kinds. In the end, no two business are built equally. Regardless of whether you work with a small team or you have been searching for business-level tools for digital marketing, we hope to have you all covered.
Here’s a fact: email marketing is employed by 80+% of B2B as well as B2C companies. This is definitely not something you need to think about. Rather, you must execute your email marketing strategy right from day one. MailChimp has more than 12 million clients and has claimed its position among the best email marketing providers across the globe.
If you are new to the field of content marketing, this will probably sound like any other social network that has mushroomed overnight. As a matter of fact, Trello is an amazing tool for organizations to assist you as well as your digital marketing team pretty well.
Google offers advanced analytics that throws light on a lot of data from your website, such as the visitors to your site, the way they find their way along your sales funnel, or the actions they carry out on the website.
Moz provides two important products to its clients, i.e. Moz Local and Moz Pro. Moz Pro assists you with the conventional SEO practices, like monitoring rankings, keeping track of link building efforts, or taking care of content marketing campaigns. On the other hand, Moz Local enables businesses to boost local SEO listings. The only thing you require to do is put in the location information of your business while Moz starts working on getting you listed.
SEMrush boasts of a lot of built-in tools to assist paid search experts as well as SEO professionals track and boost their rankings in the SERPs. An important purpose of SEMrush is tracking your competitors.
All in One SEO Pack
If you use WordPress as the Content Management System (CMS) for your site, it’s a good idea to install this plugin called the All in One SEO Pack. A huge chunk of a digital marketing strategy needs to be woven around SEO. This tool is going to assure that you constantly make reasonable decisions wherever your content and its appeal is concerned.
If you launch a business, it’s fine to assume that you realize a couple of things regarding your niche as well as primary competitors. However, once you start getting even deeper, you’ll know that there exists more data that you may use for your benefit. If you need to know your competition better or if you need to understand the kind of content that works well with search engines as well as your audience, it’s enough to have this tool with you.
Going by the data from the CMO Council, “60% of a marketers’ time is devoted to digital marketing activities.” Suppose you are a member of a digital marketing community. In that case, you probably have a fair digital marketing strategy that integrates social media marketing, SEO, email marketing, and definitely, useful content that actually speaks to your target audience. This also means utilizing the correct tools at the correct time. We hope that this article helps you in your digital marketing efforts while bringing you the prosperity you are seeking.